{"id":612,"date":"2022-04-23T03:41:21","date_gmt":"2022-04-23T03:41:21","guid":{"rendered":"https:\/\/artofmcfarland.com\/design\/?post_type=rara-portfolio&#038;p=612"},"modified":"2022-04-27T20:01:17","modified_gmt":"2022-04-27T20:01:17","slug":"mim-software-rebrand","status":"publish","type":"rara-portfolio","link":"https:\/\/artofmcfarland.com\/design\/portfolio\/mim-software-rebrand\/","title":{"rendered":"MIM Software Rebrand"},"content":{"rendered":"<p><strong>Project Description:<\/strong><br \/>\nRebrand for a medical imaging software company. Included an in-depth naming investigation and design of a new logo that would be usable in a myriad of situations, as pictured in the signage and swag to which it was later applied by their internal design team.<\/p>\n<p><strong>Project Role:<br \/>\n<\/strong>Brand Consultant &amp; Designer<\/p>\n<p><strong>Featured Gallery:<\/strong><\/p>\n<div class=\"rl-gallery-container\" id=\"rl-gallery-container-1\" data-gallery_id=\"0\"> <div class=\"rl-gallery rl-basicmasonry-gallery \" id=\"rl-gallery-1\" data-gallery_no=\"1\"> <div class=\"rl-gutter-sizer\"><\/div><div class=\"rl-grid-sizer\"><\/div> <div class=\"rl-gallery-item rl-gallery-item-width-4\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2022\/04\/Mim-1b-logo-type-outlined.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2022\/04\/Mim-1b-logo-type-outlined-500x490.png\" width=\"500\" height=\"490\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2022\/04\/Mim-2-MIM-sign-through-glass.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2022\/04\/Mim-2-MIM-sign-through-glass-500x500.png\" width=\"500\" height=\"500\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2022\/04\/Mim-3-MIM-building.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2022\/04\/Mim-3-MIM-building-500x357.png\" width=\"500\" height=\"357\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2022\/04\/Mim-4-MIM-mugs.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2022\/04\/Mim-4-MIM-mugs-500x282.png\" width=\"500\" height=\"282\" alt=\"\"\/><\/a> <\/div> <\/div> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project Description: Rebrand for a medical imaging software company. Included an in-depth naming investigation and design of a new logo that would be usable in a myriad of situations, as pictured in the signage and swag to which it was later applied by their internal design team. Project Role: Brand Consultant &amp; Designer Featured Gallery:<\/p>\n","protected":false},"author":1,"featured_media":613,"comment_status":"closed","ping_status":"closed","template":"","rara_portfolio_categories":[8],"class_list":["post-612","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-branding-identity"],"_links":{"self":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara-portfolio\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/comments?post=612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/media\/613"}],"wp:attachment":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara_portfolio_categories?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}