{"id":800,"date":"2026-09-30T22:47:49","date_gmt":"2026-09-30T22:47:49","guid":{"rendered":"https:\/\/artofmcfarland.com\/design\/?post_type=rara-portfolio&#038;p=800"},"modified":"2026-10-01T16:11:33","modified_gmt":"2026-10-01T16:11:33","slug":"int-rebrand","status":"publish","type":"rara-portfolio","link":"https:\/\/artofmcfarland.com\/design\/portfolio\/int-rebrand\/","title":{"rendered":"INT Rebrand"},"content":{"rendered":"<p><strong>Project Description:<\/strong><br \/>\nBrand refresh for an MSP. Included an in-depth brand discovery process, market positioning, creation of a new logo, tagline development, brand guidelines, image formats, swag design, website redesign, virtual backgrounds for video calls, motion graphics, and 1-pagers.<\/p>\n<p><strong>Project Role:<br \/>\n<\/strong>Creative Director<\/p>\n<p><strong>Featured Gallery:<\/strong><\/p>\n<div class=\"rl-gallery-container\" id=\"rl-gallery-container-1\" data-gallery_id=\"0\"> <div class=\"rl-gallery rl-basicmasonry-gallery \" id=\"rl-gallery-1\" data-gallery_no=\"1\"> <div class=\"rl-gutter-sizer\"><\/div><div class=\"rl-grid-sizer\"><\/div> <div class=\"rl-gallery-item rl-gallery-item-width-4\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-1-Before-after.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-1-Before-after-500x250.jpg\" width=\"500\" height=\"250\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Logo-Concept-2.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Logo-Concept-2-500x357.png\" width=\"500\" height=\"357\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT_Logo_Build_-_looped_clean_colors_white.gif\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT_Logo_Build_-_looped_clean_colors_white-500x281.gif\" width=\"500\" height=\"281\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Brand-Guidelines.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Brand-Guidelines-500x320.png\" width=\"500\" height=\"320\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Dot-Examples-2.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Dot-Examples-2-500x355.png\" width=\"500\" height=\"355\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Swag-2-1.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Swag-2-1-500x199.png\" width=\"500\" height=\"199\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Swag-1-1.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Swag-1-1-500x222.png\" width=\"500\" height=\"222\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Homepage.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Homepage-500x303.png\" width=\"500\" height=\"303\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Video-Backgrounds-2.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/09\/INT-Video-Backgrounds-2-500x417.jpg\" width=\"500\" height=\"417\" alt=\"\"\/><\/a> <\/div> <\/div> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project Description: Brand refresh for an MSP. Included an in-depth brand discovery process, market positioning, creation of a new logo, tagline development, brand guidelines, image formats, swag design, website redesign, virtual backgrounds for video calls, motion graphics, and 1-pagers. Project Role: Creative Director Featured Gallery:<\/p>\n","protected":false},"author":1,"featured_media":820,"comment_status":"closed","ping_status":"closed","template":"","rara_portfolio_categories":[8,5],"class_list":["post-800","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-branding-identity","rara_portfolio_categories-web-design"],"_links":{"self":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara-portfolio\/800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/comments?post=800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/media\/820"}],"wp:attachment":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/media?parent=800"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara_portfolio_categories?post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}