{"id":824,"date":"2026-10-01T18:29:18","date_gmt":"2026-10-01T18:29:18","guid":{"rendered":"https:\/\/artofmcfarland.com\/design\/?post_type=rara-portfolio&#038;p=824"},"modified":"2026-10-01T18:29:18","modified_gmt":"2026-10-01T18:29:18","slug":"capsol-rebrand","status":"publish","type":"rara-portfolio","link":"https:\/\/artofmcfarland.com\/design\/portfolio\/capsol-rebrand\/","title":{"rendered":"CapSol Rebrand"},"content":{"rendered":"<p><strong>Project Description:<\/strong><br \/>\nBrand refresh for a boutique investment firm. Included an in-depth brand discovery process, market positioning, creation of a new logo, tagline development, brand guidelines, and website redesign.<\/p>\n<p><strong>Project Role:<br \/>\n<\/strong>Creative Director<\/p>\n<p><strong>Featured Gallery:<\/strong><\/p>\n<div class=\"rl-gallery-container\" id=\"rl-gallery-container-1\" data-gallery_id=\"0\"> <div class=\"rl-gallery rl-basicmasonry-gallery \" id=\"rl-gallery-1\" data-gallery_no=\"1\"> <div class=\"rl-gutter-sizer\"><\/div><div class=\"rl-grid-sizer\"><\/div> <div class=\"rl-gallery-item rl-gallery-item-width-4\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/CapSol-1-Before-after-Square.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/CapSol-1-Before-after-Square-500x500.jpg\" width=\"500\" height=\"500\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/CapSol-2-Logo-Bezier.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/CapSol-2-Logo-Bezier-500x500.jpg\" width=\"500\" height=\"500\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/Capsol-3-Logo-Meaning.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/Capsol-3-Logo-Meaning-500x435.jpg\" width=\"500\" height=\"435\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/Capsol-4-Color-Palette-scaled.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/Capsol-4-Color-Palette-500x264.jpg\" width=\"500\" height=\"264\" alt=\"\"\/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/Capsol-5-Website-scaled.png\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/artofmcfarland.com\/design\/wp-content\/uploads\/2026\/10\/Capsol-5-Website-500x323.png\" width=\"500\" height=\"323\" alt=\"\"\/><\/a> <\/div> <\/div> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project Description: Brand refresh for a boutique investment firm. Included an in-depth brand discovery process, market positioning, creation of a new logo, tagline development, brand guidelines, and website redesign. Project Role: Creative Director Featured Gallery:<\/p>\n","protected":false},"author":1,"featured_media":830,"comment_status":"closed","ping_status":"closed","template":"","rara_portfolio_categories":[8,5],"class_list":["post-824","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-branding-identity","rara_portfolio_categories-web-design"],"_links":{"self":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara-portfolio\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/comments?post=824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/media\/830"}],"wp:attachment":[{"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/artofmcfarland.com\/design\/wp-json\/wp\/v2\/rara_portfolio_categories?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}