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Michael McFarland

Michael McFarland

Brand Strategy & Creative Direction

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Experiential & Wayfinding

Liberty’s Light

Project Description:
Development and build of a new art installation for IngenuityFest 2026. The design was inspired by the Statue of Liberty’s Torch, and aligned with the “American Dreams” theme of the festival. Liberty’s Light became a focal gathering point and photo op for IngenuityFest attendees.

Project Role:
Design Lead

Featured Gallery:

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About Me

I’ve spent 20+ years building brands. I uncover core truths about who companies are or aspire to be, then craft the strategy and visuals that bring them to life across every channel. 

Contact

[email protected]

Resume: PDF

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