Brand Strategy & Creative Direction

Michael McFarland

Hi! I’m Michael McFarland

I've spent 20+ years building brands, from strategy through identity. I uncover core truths about who companies are or aspire to be, then build the strategy and visuals that bring them to life across every channel.

What I Love Doing

Identity and Branding

Building and creating brands that are unique and compelling.

Experiential Design

Creating cohesive, impactful, multimedia experiences.

Solving Problems

Projects that don't have an obvious solution are my FAVORITE projects.