Brand Strategy & Creative Direction
Project Description: ListenCLE is an arts organization in Cleveland, Ohio dedicated to increasing public awareness of the music being created in the Cleveland metro area. Their 3-pronged approach includes an in-store playlisting program, a filterable performer directory, and a busking initiative. The brand was extended to a website, promotional print materials, social media graphics and …
Project Description: GoodFast Demos is a new service line for a recording studio, promising quick turnaround on songwriters’ demos to pitch to publishers or artists. Project including naming, logo explorations, and complete website build. Project Role: Senior Build Manager Featured Gallery:
Project Description: MOGC (pronounced “Moxie”) is My Outside General Counsel, a subscription-based legal service. MOGC is a subsidiary of law firm Eno Martin, whose interlocking-diamond logo and gold + grey color palette served as a visual point of connection to the new sub-brand. The separated segment of the diamond represents MOGC as “The Missing Piece”. …
Project Description: Experiential graphic and wayfinding system for a proposed Affordable Housing project in Chicago’s La Villita neighborhood. Project Role: Art Director Featured Gallery:
Project Description: Rebrand for a medical imaging software company. Included an in-depth naming investigation and design of a new logo that would be usable in a myriad of situations, as pictured in the signage and swag to which it was later applied by their internal design team. Project Role: Brand Consultant & Designer Featured Gallery:
Project Description: Brand identity developed for a roller derby league in Lafayette, Louisiana. Egrets such as the one featured in the logo are iconic of the Acadiana region. Project Role: Art Director Featured Gallery:
Project Description: Logo, product and packaging design proposal for a skin-protection oriented beauty brand. Project Role: Senior Build Manager Featured Gallery:
Project Description: Brand identity and vehicle graphics for HomeEnergyMD, a home energy efficiency auditor with a fleet of “Home Energy Doctors”. Project Role: Art Director Featured Gallery:
Project Description: Brand identity and initial product packaging design for a new craft brewing company Project Role: Art Director Featured Gallery:
Project Description: Experiential graphic and wayfinding system for a proposed Heritage Trail in Kent, Ohio Project Role: Art Director Featured Gallery:
Project Description: Brand identity developed for a non-profit focused on economic revitalization of Rust Best cities. Project Role: Art Director Featured Gallery:
Project Description: Brand identity developed for an independent insurance agency. Project Role: Art Director Featured Gallery:
Project Description: Brand identity developed for a high-end consumer-facing culinary products brand. Their first signature product was a high-end apple corer/slicer, thus the company name and apple-segment design elements. Project Role: Art Director Featured Gallery: