Skip to content (Press Enter)
Michael McFarland

Michael McFarland

Brand Strategy & Creative Direction

  • Home
  • Portfolio
  • Resume
  • Contact
Branding & Identity

MIM Software Rebrand

Project Description:
Rebrand for a medical imaging software company. Included an in-depth naming investigation and design of a new logo that would be usable in a myriad of situations, as pictured in the signage and swag to which it was later applied by their internal design team.

Project Role:
Brand Consultant & Designer

Featured Gallery:

Related Projects

GoodFast Demos

April 23, 2022

Spider Monkey Brewing

April 23, 2022

ListenCLE

April 23, 2022

About Me

I’ve spent 20+ years building brands. I uncover core truths about who companies are or aspire to be, then craft the strategy and visuals that bring them to life across every channel. 

Contact

[email protected]

Resume: PDF

© Copyright 2026 Michael McFarland Perfect Portfolio | Developed By Rara Theme. Powered by WordPress.