Brand Strategy & Creative Direction
At a Glance: Brand refresh for a Managed Services provider. Included an in-depth brand discovery process, market positioning, creation of a new logo, tagline development, brand guidelines, image formats, swag design, website redesign, virtual backgrounds for video calls, motion graphics, and 1-pagers. Project Role: Creative Director Jump to Featured Gallery → Case Study INT took …
At a glance: A self-initiated identity for a proposed new name for Cleveland’s baseball team. It started as a single logo in 2016 and, after unexpectedly going viral, grew into a full identity system in 2020: logo, wordmark, uniforms, animation, apparel and social graphics. Role: Creative Director and Designer Jump to Featured Gallery → Case …
At a glance: Brand refresh for a boutique investment firm. Included an in-depth brand discovery process, market positioning, creation of a new logo, tagline development, brand guidelines, and website redesign. Project Role: Creative Director Jump to Featured Gallery → Case Study CapSol was preparing to answer a simple question: What should a modern investment firm …